Branding for startups.

Algebra is a partnership between two disciplines: Tomer Meluban, Creative Director, and Inna Corban, Brand Strategist. Tomer brings extensive experience crafting identities at Israel’s top creative agencies, while Inna specializes in brand strategy and positioning for high-growth tech ventures and startups. Together, we bridge strategic rigor with uncompromising craft.

A brand sprint is the modern evolution of brand building. We distill months of agency overhead into a focused two-week engagement, concentrating strictly on what moves the needle: category positioning, strategic clarity, and the foundational visual assets required to establish market presence—without the drag.

A market-ready brand system engineered for immediate execution. You receive:

• Strategic Core: Clear category positioning, core narrative, and brand architecture.
• Visual Identity System: Primary logo, typographic system, color palette, and art direction rules.
• Essential Brand Assets: Design templates, key pitch/launch collateral, and a digital asset kit.
• Brand Guidelines: A concise, practical playbook so your internal team and external partners scale the brand with zero friction.

We provide direct partner access, venture-grade positioning, and uncompromising craft. No account managers, no protracted timelines, and no junior handoffs. You work directly with senior leadership across strategy and design, eliminating agency bloat to deliver focused, high-velocity execution engineered for early-stage startups.

We are pure-play branding specialists. We don't dilute our focus across generic marketing retainers or standard web development. Our edge is singular: iconic visual language, commanding presence, ultra-simplicity, and deep conviction—forged into an unreplicable identity that makes your brand an enduring competitive moat.

Branding is an operating system for accumulating enterprise value, not just a static cosmetic coat. The identity process forces clarity: it teaches you what truly matters, separates long-term conviction from market noise, and anchors your foundational values so you can articulate your vision with precision. If you postpone branding until you “figure everything out,” you forfeit compounding authority, and your next pivot won't be any smarter. The brand process isn't an afterthought of finding product-market fit—it is the compass you use to navigate toward it.

We don't bill for agency bloat. Traditional firms pad invoices with multi-month discovery marathons, account managers, and administrative drag. We stripped all of that away to run lean, focused sprints that deliver concentrated strategic value in two weeks. Our goal is to partner with as many ambitious builders as possible, giving early-stage ventures top-tier category authority at a pace and price point aligned with venture velocity.